A discussion about the image study by Mainz University of Applied Sciences

In this episode, Christoph Hess speaks with two professors from Mainz University of Applied Sciences who recently published a comprehensive study on the public's attitude towards equestrian sports.

Together they take a differentiated look at the results of the study and discuss opportunities and challenges for the public perception of equestrian sports.

The content addresses, among other things, the following questions:

How did the researchers themselves get involved in equestrian sports – both personally and professionally?

How did the idea for the study come about and which target groups were surveyed?

What differences are there in the perception of equestrian sports between riders and outsiders?

What damages the image of equestrian sports – often unintentionally?

What specific recommendations can be derived from the study results?

And what can we all do to better integrate equestrian sports into society?

Listen in – and find out what equestrian sport needs to remain viable in the future.

For the study by Mainz University of Applied Sciences: https://www.hs-mainz.de/news/studie-zum-reitsport/

Link to the episode: https://christoph-hess.podigee.io/13-studie-image-reitsport